Before a campaign ever goes live, before an email is triggered or a funnel flows—Rafif is already there. Quietly mapping the journey behind the screen. To him, a system isn’t just a sequence of clicks. It’s choreography. It’s care. It’s how the mission moves when no one’s watching.
“A good system feels like rhythm—not rigid.
Strategy with Soul
With four years of experience in digital marketing within the healthcare and community wellness industry, Rafif knows how to engineer systems that don’t just function—they feel. From media buying to automation architecture, he builds platforms that scale without sacrificing soul.
At Powered to Rise, Rafif is the translator between story and structure. He turns a founder’s vision into backend systems that free up time, restore focus, and deepen trust. From HighLevel CRM workflows to Zapier integrations, every pathway he builds is designed to hold more than data—it holds people. Real ones. With names, needs, and dreams.
Many of these systems aren’t broken—they were designed this way.”
Grounded in Research & Humanity
Rafif began his career conducting randomized control trials on mental health interventions initiated by the World Health Organization. That background in global public health taught him something most marketers miss:
“Good data is sacred. It’s not just numbers—it’s people telling the truth about what they need.”
Managing Momentum Not Just Metrics
Yes, he manages the full lifecycle of every campaign—strategy, ads, optimization, growth funnels. But what he really manages is momentum: the invisible infrastructure that lets changemakers stay present in the work that matters most.
My job is to make sure the tech doesn’t get in the way of the care. It should feel seamless, not sterile.”
Systems That Think With You
Rafif naturally thinks in sequences—he sees the path while aiming at the destination. This mindset helps him break big goals into smaller, actionable steps, making it easier to map and automate with precision.
When he’s not helping softwares talk to each other, you’ll probably find him doing a little bit of everything—singing, trekking, vibing to a podcast, or hanging with loved ones. (Brisk walks + impromptu karaoke = cardio.)
What We Build May Be Invisible— But It’s Never Accidental
Rafif designs with intention, because at Powered to Rise, systems should serve people—not the other way around.
Rafif Tariq
Got a Question About Your Campaign Ecosystem?
Let’s make your mission move—smarter, smoother, and with heart.