Girlie Verzosa
Visual Brand Strategist
Designing the digital with feeling and soul.
Before the Brand, There Was a Feeling
Before she had a title, Girlie had a feeling—a sense that images could speak when words fell short, that color could carry care, and that design could open doors. She didn’t arrive through traditional design school or industry ladders. Her journey began in 2018 as a virtual assistant, immersed in spreadsheets and client schedules. But even then, something stirred. With every slide deck, promo graphic, and client launch, she felt a deeper pull. She wasn’t just formatting—she was translating.
“Every launch, every client taught me something new. That’s how I learned.”
From Sketches to Strategy
Truth is, design was already in her bones.
In college, she choreographed performances and visualized complex ideas just to make sense of them. Dense readings became drawings. Study became staging. Girlie has always made sense of the world visually—through mapping, sketching, designing her way into clarity.
Visual storytelling isn’t just what she does. It’s how she sees.
At Powered to Rise: Design With Depth
Today, at Powered to Rise, Girlie brings that vision into every campaign. She designs for feeling first—guiding clients toward brand visuals that don't just look good, but land with emotional truth. Whether she’s shaping brand identities or simplifying big ideas into clean, compelling graphics, her work carries a quiet power:
She doesn’t just make it look nice,” her team says. “She makes it mean something.”
Beauty That Remembers
Outside of client work, Girlie follows beauty the way others follow maps— Through blooming gardens. Through quiet museum halls. Through places layered with history and soul.
Her favorite?
A national heritage site once used as a prison—its walls marked by bullets, its air thick with memory.
There, amid artifacts of José Rizal—his desk, his coat, his courage—Girlie sees proof:
“He didn’t fight with weapons. He fought with words.”
Design That Reframes
That’s what Girlie holds sacred:
Art that wakes people up.
Design that remembers.
Design that reclaims.
Design That Opens Doors—for Everyone
At Powered to Rise, we believe beauty should be accessible.
That’s why we design in Canva. Because creative tools should meet people where they are—not where institutions say they should be.
Whether you’re in a major city or a rural barangay—design belongs to you.
